It’s no secret that people who search the web for information sometimes slip up in their typing.  Maybe they type in “bankruptcy,” maybe they type in “bankrupcy.”  Either way, it’s important for you to consider the options when doing your SEO and pay-per-click advertising.

Why?  Well, chances are pretty good that the cost-per-click for “banjruptcy” is significantly less than “bankruptcy.”  And just because someone slipped up when hitting the “k” key doesn’t mean they aren’t looking for your service.

Just to show that people misspell stuff all the time, check out this post on the top misspellings on Yahoo.

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This entry was posted on Friday, October 27th, 2006 at 11:44 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.