Much has been made about this blogging thing as a marketing tool. A variety of my colleagues blog, and I am a co-founder of the wildly popular Bankruptcy Law Network (as well as a variety of other blogs, including this one). Still, I am often asked why I do it and whether these efforts yield paying clients.
Here’s a clue: aside from my attorney referral network, I do no paid advertising at all. And for my marketing and practice management consulting practice, I do ZERO paid advertising. All of my business comes as a result of my blogging.
Over at Branding & Marketing, this terrific post about the use of blogs as not only a marketing tool but also as a means of networking. Over the past two years I have had the pleasure of meeting a number of wonderful lawyers and technologists I never would have come to know in the absence of their blogs.
These relationships have resulted in a number of great ideas for my practices and business ventures, and the people I’ve come to know have helped me raise my game significantly. I can only hope that I have done the same in return.
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