About Jay

I’m a marketing and technology junkie. I read about this stuff all the time, and test the heck out of it. But I’m also a consumer bankruptcy lawyer, working in New York City for over a decade. I got sick and tired of the lack of resources out there for people like me, so I started doing it on my own.

The day I picked up my first marketing book, I was hooked forever. It was so powerful, so magnetic, I couldn’t put it down. But I had to drop it when I picked up the next one, and on and on until my bookshelves contained over 150 books on business management and marketing.

Then I picked up a few books on technology and how to make it work for a small business. A lightbulb went on over my head, just like in the cartoons. Suddenly I realized what I’d been missing - a comprehensive solution for my practice management needs!

I looked at all the products on the market, and realized they all sucked. In order to make them work for a consumer bankruptcy law office I would need to spend thousands of dollars on templates and consultants. Then I’d need to send my staff members to special training classes, which would take them out of the office.

You know that saying, “Don’t get mad, get even”? Well, that’s what I did. I started scouring the Internet for every possible solution. I hired the best programmers money could buy and gave them strict orders - make my life easier!

The world’s a beautiful place. Read this blog and get some ideas, and check out MyThirdWave to see the system in action.

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